This project involved designing a limited-edition merchandise collection inspired by the iconic Ramona. The collection included two stickers and a tote bag, visually interpreting her spirit. The project culminated in art directing a photoshoot to launch the line, aiming to encapsulate the unique charm of Monorail and its community.
The merchandise design is centered around a series of four original illustrations, dubbed "Ramojis." Each Ramoji captures a distinct facet of Ramona's personality: pure joy, deep in thought, sharing a laugh, and indulging in her beloved toasted marshmallow latte. These iconic characters frame the merchandise, bringing Ramona’s spirit to life in every piece.
To bring the merchandise to life, I art directed and produced a dedicated photoshoot featuring Ramona as the star. Collaborating with talented photographer Brooklyn Schugar we captured Ramona’s infectious energy and genuine connection to Monorail Espresso. The shoot aimed to create a visual narrative that complemented the merchandise design and celebrated Ramona’s iconic status.
